Michelle L. Avary
Leader, Entrepreneur and Technologist

Michelle is passionate about understanding the pragmatic realities of connected vehicles, autonomous vehicle, and mobility-as-a-service, and is dedicated to finding implementable solutions.

Michelle is the founder and CEO of Loglio, LLC and dedicated to bringing thought leadership and understanding to automotive connectivity. She is also the founder of Test Chamber, running two distinct salons – Women in Automotive Technology and Rotating Topics Lab. Women in Automotive Technology is a networking group, open to, well, the obvious. Rotating Topics Lab is an invitation only lab comprised of coders, lawyers, designers, writers, painters, business executives, students, and law enforcement experts exploring a variety of topics including Civility, Race/Grace, Adjustment, to name a few.

Michelle was named one of the 2015 Women of Influence by Silicon Valley Business Journal and 2015 Women of M2M by Connected World.  She was also named Telematics Influencer of Our Time 2015 by

Michelle is currently VP of Automotive Products and Strategy at Aeris, an experienced IoT company that takes others on the journey from unconnected products to connected services.  She is a key member of their executive team and is responsible for the overall management of Aeris’ automotive strategy, product planning, and business development.  She is building a high performing team to launch global telematics programs and execute on vital mid and long-term strategies.

Mrs. Avary holds two board seat on FASTR, Future of Automotive Security and Technology Research, a research organization founded by Intel, Uber, and Aeris.

Michelle is also a founder of a first-round funded, connected vehicle startup, Drive Time Metrics, that is developing innovative new revenue streams from connected vehicle data at industry scale.  She founded the company with Rod MacKenzie, Toby Trevarthen, and the late Robert Acker.

Mrs. Avary is an advisor to Sfara, a situational awareness automotive startup, founded by Sascha Simon.

Michelle is also an advisor to DeepScale A.I., a software start-up developing perception for autonomous vehicles.

Mrs. Avary spent three years on the Advisory Board for the Los Angeles Auto Show’s Connected Car Expo.

Michelle formerly led and developed technology strategies for Harman International’s automotive systems, professional audio, consumer audio, and automotive branded audio. Michelle focused on trend identification and analysis, applying identified consumer needs to technology road maps and timelines.

Mrs. Avary excels at scenario planning, competitive intelligence, technology scouting, and creating predictive business models. She has keen abilities for gap analysis and make vs. buy decisions – mergers, acquisitions, sell off, and joint ventures.

Michelle is a founding member of the Connected Vehicles Technologies Team at Toyota, a 13-year veteran of the company, and a subject matter expert in telematics, having held a variety of positions over the past decade. Michelle is a patent holder as lead inventor for an advanced safety telematics device.

Michelle was the lead strategist for all of Toyota’s telematics products – embedded and mobile – including Toyota Safety Connect, Lexus Enform, and Toyota Entune. Mrs. Avary was responsible for coordinating sales, marketing, and public relations for all telematics products. Michelle was responsible for application development strategies, business and product development, creating systematic innovation processes, leading organizational development, overseeing state and federal regulatory issues as well as marketing and operations for Sirius XM Satellite Radio.

Michelle was a registered lobbyist and met regularly with the Federal Communications Commission and the United States Congress.  She is still regularly contacted by federal agencies and asked to provide input on connected vehicles.

Prior to joining Toyota, Mrs. Avary worked as an economist in several organizations including Bank of America and Wells Fargo.

Michelle Avary received a Bachelor of Science in Economics from Pennsylvania State University and a Masters of Art in Economics from the University of San Francisco. Michelle also studied international law and economics at Chulalongkorn University’s graduate school in Bangkok, Thailand.

Download a copy of her CV here.

May 28, 2017